Projection and Insight

Insight

- End of FY report in digital performance; how many devices people are using on average? How many days does it take to make a purchase? 
- Analysis prospects behaviour based on various LEADS type
- Storytelling analysis about a topic and bringing an interesting aspect based on data

Projection

- Using digital footprint, find a pattern in the data and identify a cluster based on their behaviour
- Test and learn/ Lookalike model

Story Telling Insight Example

 

Projection Example