Loyalty Program

 Member Loyalty Program

- Member Tier Management (SQL): the system cannot cover 100% all scenarios so exception has to be validated and processed manually. 

- Facebook Campaign using 1st party data. Upload the audience using CRM data for existing members and did a campaign to increase members satisfaction in the loyalty program.

- eDM digital tracking and report on overall customer journey. (email sent -> open rate -> land on the website -> clicked any tiles -> redeem)

- Consolidated the data from various partnership companies and provide a monthly report to the stakeholders.